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Writer's pictureDetermin8tor Diaries

The Journey of Pursuing My Art Dream While Overcoming Barriers of Marketing

Updated: Sep 16

I love creating art that brings people joy and a respite from this chaotic world. It only made sense to pursue this passion as my business as well.


blond woman holding up a painting
Michelle Platt | Artist

The biggest challenge has been figuring out how to market myself while pursuing my art dream. I know I have beautiful creations that appeal to people; the problem is how to get them in front of a wide enough audience? How do I find the people who have discretionary spending? Sometimes it has made me want to give up. But I have just kept persisting - reading as much as I can about art marketing, posting on social media, making sure I present myself as an artist to everyone I meet. I am finally starting to make some inroads.


The biggest challenge has been figuring out how to market my art.

I have had many challenges throughout my life, but I think the biggest one is in trying to make the shift to doing my art as a profession instead of a hobby. It presents quite a conundrum because you have to have money to pay the bills. You need to spend time working on creating art but also marketing and sometimes it can seem impossible. When I shutdown my previous business, my husband was always on me to find another job and make money. Yet, I knew if I went to work for someone else again, I would never have the time to really make it work. I wanted to pursue my dream. So, I took on some part-time gigs that I can do at my own schedule, and made sure I had time every week to work on my art as a business. I just had to have faith in myself and stay determined. As I started to make gains, I was elated and excited for what may come.


I wanted to pursue my dream.

woman with art
Michelle Platt | Austin TX USA

Being determined to bring in money from my art, I was recently asked to design a logo and sign for a company. Now this is something I have NO background in and my computer skills are not the strongest. But I was determined not to walk away from this potential paying job! I ended up having to do three complete logos before they decided on something they liked. But then the hard part came in turning that logo into a lighted sign. How do you take that line drawing and turn it into a vector? How you you make a transparent background? How do you create the design so that it is in a format that a sign company can use? Of my goodness, I spent hours banging my head against the computer trying to figure that all out! But, I believe I can learn and do anything, and there was good money at stake, so I persisted. I am at the tail end of this project now.



 
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