Let me tell you something I struggled with over the years of being in business for myself and actually, I've observed others struggle with too. It's the concept of too many things you do or want to do and not knowing how to effectively align or communicate those identities and service/product(s).
when I say it's been a 10-year goal to get Determin8tor Diaries launched, I mean that is the combination of idea evolution and strategy layout of the brand. To the right here, I'm showing you the old brands I designed and would start creating on but would never complete due to lack of alignment in the grand dream of things.
I mean just look at this, all over the place and frankly, that's how it was in my mind! 🤣😳
It's been a 14+ year discovery of who I really am, what I want to do (not what I'm good at because I'm good at a lot of things) and aligning that identity and creativity to bring about the ideal businesses and life that I've always dreamt of creating!
It was a lot of trial and error. It was keeping what drove me like a wildfire and getting rid of what didn't flow with the rest. I've finally got that done to a T. So back to why I identify as a Multipreneur... Hostgator.com said:
Multipreneurs are entrepreneurs who have multiple businesses or business projects going at once.
By the way, they wrote a very interesting article about "Which Type of Entrepreneur Are You" that I skimmed to find this definition and I didn't even know half of those titles existed! However, I did know about this title: Multipreneur and it really did fit for what I was doing.
I have many goals in life. Matter of fact, most people I run into, don't have nearly as big of goals as I do. Part of my vision is to change that. For the majority of my life, I was not around BIG thinkers, but now I am. When I think of how many people I want to help, I think worldwide. 🌎 When I think of how many things I want to create as an entrepreneur and an artist, the list is endless. 💫
The MAJOR thing I needed to figure out for it to make sense to myself and to my audience(s) was how did each brand align with the rest! If you don't do that, it won't make sense. Also, there will be a lot more confusion and dispersal in your mind. 😵💫
What I had to do was discover the common denominators of my brands which are: Goals, Accountability, Assessment, Self-Improvement, Organization and Triumph. All brands fall under my umbrella company Jenny Says. Currently, there is one brand fully active, one being launched and one still in development. Those do not include my author identity which technically could be listed as another brand: HowJennySaysIt.
I may create more in the future, who knows! 🤷♀️ The point is, I figured out the alignment and how to communicate each as itself but also they make sense together as a whole in terms of how they relate to each other.
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